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About Nupur Thakkar — Founder of Fugeno Natural Skincare

Meet Nupur Thakkar — Founder of Fugeno Natural Skincare

Nupur Thakkar is the visionary entrepreneur behind Fugeno, India’s first gender-neutral Ayurvedic skincare brand. Based in Ahmedabad, Gujarat, Nupur founded Fugeno in 2020 with a clear mission: to make natural, effective, Ayurvedic skincare accessible to everyone — regardless of gender.

The Founding Story

Nupur founded Fugeno after recognising a significant gap in the Indian skincare market: nearly all skincare brands were designed with a specific gender in mind, either for women or for men. Nupur believed that great skin has no gender — and that effective, natural skincare should be available to all.

Drawing on India’s rich Ayurvedic heritage, Nupur set out to create formulations that combined traditional herbal wisdom with modern biomimicry science — products that work with the skin’s natural biology rather than against it.

The Fugeno Vision

Under Nupur’s leadership, Fugeno has grown from a small startup into a recognised brand featured in Forbes India, available across Amazon India, Myntra, BlinkIt, Smytten, and the brand’s own e-commerce platform. The brand has been recognised with the Forbes India DGEMS Select 200 designation in 2025 — placing it among India’s top 200 most promising entrepreneur-led companies.

Philosophy: Biomimicry + Ayurveda

Nupur’s approach to skincare is rooted in a dual philosophy: respect for Ayurvedic tradition and embrace of biomimicry science. Biomimicry in skincare means formulating products that mimic the skin’s own natural processes — supporting its barrier function, hydration mechanisms, and healing responses. Combined with time-tested Ayurvedic ingredients like cinnamon, papaya, lavender, turmeric, and potato extract, this creates skincare that is both gentle and genuinely effective.

Nupur’s Skincare Expertise

With deep knowledge of natural ingredients and their effects on skin, Nupur has personally developed and tested each Fugeno formulation. Her expertise spans natural ingredient sourcing, Ayurvedic formulation principles, gender-inclusive product design, and sustainable beauty practices.

“Skincare is not about gender — it’s about understanding your skin and giving it what it needs. Fugeno exists to make natural, honest skincare available to everyone.” — Nupur Thakkar, Founder, Fugeno

Awards & Recognition

  • Forbes India DGEMS Select 200 — 2025
  • Indian Icon Awards 2024
  • Indian Glory Awards 2024
  • 50 Faces Women Leaders recognition
  • Featured in: Startup Pedia, Startup Times, UAE Times, Inc-91, Business Press, The Success Today

Connect with Fugeno

Learn more about Fugeno’s products at our shop, or reach out to the team directly at support@fugeno.com.

Follow Fugeno’s journey on Instagram @fugenocare and YouTube @fugenocare.