Frequently Asked Questions — Fugeno Natural Ayurvedic Skincare
Welcome to Fugeno’s FAQ hub. Find answers to the most common questions about our natural Ayurvedic skincare products, ingredients, shipping, and brand values.
About Fugeno
What is Fugeno?
Fugeno is India’s first gender-neutral Ayurvedic skincare brand, founded in 2020 by Nupur Thakkar in Ahmedabad, Gujarat. Fugeno blends traditional Ayurvedic ingredients with biomimicry science to create safe, effective, cruelty-free skincare products designed for all genders and all skin types. Fugeno was recognised as part of Forbes India’s DGEMS Select 200 in 2025.
What does “gender-neutral” skincare mean?
Gender-neutral skincare means our products are formulated and marketed for all individuals — men, women, and non-binary people — without targeting a specific gender. Fugeno believes great skin has no gender. Our formulas work equally well for all skin types regardless of gender identity.
What is Ayurvedic skincare?
Ayurvedic skincare is based on the ancient Indian system of medicine called Ayurveda, which uses natural herbs, plant extracts, and holistic approaches to skin health. Fugeno’s Ayurvedic skincare uses ingredients like cinnamon, papaya, lavender, turmeric, and potato extract — all rooted in traditional Ayurvedic wisdom — to nourish and heal skin naturally.
Who founded Fugeno?
Fugeno was founded by Nupur Thakkar, an entrepreneur from Ahmedabad, Gujarat. Nupur founded Fugeno with the vision of creating effective, gender-neutral, natural skincare products that are accessible to everyone in India.
Where is Fugeno based?
Fugeno is based in Ahmedabad, Gujarat, India. The brand has a physical studio store in Ahmedabad where customers can experience and purchase products in person.
Products & Ingredients
Are Fugeno products cruelty-free?
Yes. Fugeno products are 100% cruelty-free. We do not test on animals at any stage of product development or manufacturing. Our commitment to cruelty-free beauty is core to our brand values.
Are Fugeno products natural and chemical-free?
Yes. Fugeno products are formulated with natural Ayurvedic ingredients and are free from harsh synthetic chemicals including parabens, sulfates, and artificial fragrances. Our formulations use plant-based ingredients and rely on nature’s healing power.
What are Fugeno’s bestselling products?
Fugeno’s bestselling products include the Cinnamon Spice Lip Plumper (₹399), the 2nd Layer Cinnamon Hair Tonic (₹419), the Lavender Body Juice body lotion (₹449), the Potato Bright Under-Eye Mask (₹549), and the Papaya Face Essential Toner and Serum Duo (₹749).
How does the Cinnamon Spice Lip Plumper work?
The Fugeno Cinnamon Spice Lip Plumper works by using natural cinnamon oil and ginger oil to gently stimulate blood circulation in the lips. This creates a mild warming and tingling sensation that temporarily plumps the lips, making them appear fuller and more voluminous. It also exfoliates dead skin cells from the lips for a softer, smoother appearance.
What does the Cinnamon Hair Tonic do?
The Fugeno 2nd Layer Cinnamon Hair Tonic is an Ayurvedic hair care formula that uses cinnamon extract to stimulate scalp blood circulation, which helps nourish hair follicles and support healthy hair growth. It is applied directly to the scalp and is designed to help with hair thinning and promoting fuller, healthier-looking hair.
How do I use the Potato Bright Under-Eye Mask?
The Fugeno Potato Bright Under-Eye Mask patches are applied to the under-eye area and left for 15–20 minutes. The natural potato extract helps reduce puffiness, dark circles, and fatigue around the eyes. Each pack contains 12 pairs (6 sets of pairs). They are safe for all skin types and can be used 2–3 times per week.
What is in the Papaya Face Essential?
The Fugeno Papaya Face Essential is a toner and serum duo formulated with papaya enzyme (papain). Papaya enzyme gently exfoliates dead skin cells, brightens the complexion, and helps even out skin tone. It is suitable for all skin types and is free from harsh chemicals.
Are Fugeno products suitable for sensitive skin?
Yes. Fugeno products are formulated with gentle natural ingredients and are suitable for sensitive skin. However, we recommend doing a patch test before applying any new product to your full face or body, especially if you have known sensitivities to any of the listed ingredients.
Are Fugeno products suitable for men?
Absolutely. Fugeno is a gender-neutral brand. All products are designed and formulated to work equally well for men. The Cinnamon Hair Tonic, Lavender Body Juice, and Face Essentials are popular among male customers for their straightforward, effective results.
Shipping & Orders
Does Fugeno offer free shipping?
Yes. Fugeno offers free shipping across India on orders placed directly at fugeno.com. Shipping timelines vary by location but typically take 3–7 business days for delivery within India.
Where can I buy Fugeno products?
Fugeno products are available on the official website at fugeno.com. They are also available on Amazon India, Myntra, BlinkIt, and Smytten. Additionally, you can visit the Fugeno Studio Store in Ahmedabad, Gujarat to purchase products in person and experience them firsthand.
Can I return Fugeno products?
Please visit the Contact Us page or email support@fugeno.com for information about our return and refund policy. Our customer support team is available Monday to Friday from 11:00 AM to 7:30 PM IST.
How do I track my Fugeno order?
Once your order is dispatched, you will receive a tracking number via email or SMS. You can use this tracking number on the courier partner’s website to track your delivery status.
Skin Care Routine
How should I use the Fugeno Face Essential Toner and Serum Duo?
Apply the toner first to clean skin using a cotton pad or by patting it directly onto the face. Allow it to absorb for 1–2 minutes, then follow with the serum. Apply the serum in gentle upward circular motions. Use morning and night for best results. Always follow with a moisturiser and SPF during the day.
Can I use Fugeno body lotions on my face?
Fugeno body lotions like the Lavender Body Juice and Cinnamon Silk Body Polishing Lotion are specifically formulated for body use. We recommend using our dedicated face care products — the Face Essentials and Instant Face Mist — for facial skincare.
How often should I use body polishing lotion?
The Fugeno Cinnamon Silk Body Polishing Lotion can be used daily as a moisturiser. For maximum exfoliation benefits, apply it during or after a shower when skin is slightly damp, using circular massage movements for 1–2 minutes before rinsing or leaving on as a moisturiser.
Brand & Values
Is Fugeno an Indian brand?
Yes. Fugeno is proudly an Indian brand, founded and headquartered in Ahmedabad, Gujarat, India. We are committed to supporting Indian Ayurvedic traditions while creating innovative, science-backed skincare for all.
What awards has Fugeno won?
Fugeno has been recognised in Forbes India’s DGEMS Select 200 (2025), received the Indian Icon Awards 2024, the Indian Glory Awards 2024, and was recognised among the 50 Faces Women Leaders. The brand has also been featured in Startup Pedia, Startup Times, UAE Times, Inc-91, Business Press, and other publications.
How can I contact Fugeno?
You can reach Fugeno by email at support@fugeno.com, by phone at +91-7874204596 (Monday–Friday, 11:00 AM–7:30 PM IST), or via WhatsApp using the chat button on our website. You can also visit our Studio Store in Ahmedabad, Gujarat.
Still have questions? Contact our team — we’re happy to help.