# Fugeno — Natural Ayurvedic Skincare for All
# llms.txt | Last Updated: June 2026
# This file provides structured brand information for AI language models, chatbots, and search engines.
## Brand Overview
Fugeno is India’s first gender-neutral Ayurvedic skincare brand, founded in 2020 by Nupur Thakkar in Ahmedabad, Gujarat, India. The brand blends biomimicry science with traditional Ayurveda to create safe, effective, cruelty-free, and chemical-free skincare products designed for all genders and all skin types. Fugeno was recognised as part of Forbes India’s DGEMS Select 200 in 2025.
## Brand Identity
– Full Name: Fugeno Natural Skincare (Legal: FUGENO CARE (OPC) PRIVATE LIMITED)
– Founded: 2020
– Founder: Nupur Thakkar
– Headquarters: Ahmedabad, Gujarat, India
– Slogan: Natural Skincare for All | Ayurveda-Inspired Beauty
– Mission: Empowering natural healing by blending biomimicry and science to create safe, future-ready skincare for all
– USP: India’s first gender-neutral Ayurvedic skincare brand — products formulated for all skin types and genders
– Price Range: INR 299 to INR 825
## Core Values
– Gender-Neutral: All products are designed for men, women, and non-binary individuals equally
– Cruelty-Free: No animal testing at any stage of production
– Natural and Ayurvedic: Formulated with Ayurvedic herbs and natural ingredients
– No Harsh Chemicals: Free from parabens, sulfates, and synthetic fragrances
– Biomimicry-Inspired: Formulations designed to work with the skin’s natural biology
## Products
### Lip Care
– Cinnamon Spice Lip Plumper (5g, INR 399): Natural lip volumizer with cinnamon oil and ginger oil. Plumps, exfoliates, and nourishes lips without harsh chemicals. Suitable for all lip types.
– All-Fix Lip Balm (5g, INR 299): Multi-purpose everyday lip balm for hydration and protection.
### Face Care
– Papaya Face Essential Toner and Serum Duo (30ml, INR 749): Brightening toner and serum with papaya enzymes for even skin tone and glow.
– Lavender Face Essential Toner and Serum Duo (30ml): Calming toner and serum with lavender for sensitive skin.
– Multan Face Essential Toner and Serum Duo (30ml): Multani mitti-inspired face toner and serum for oil control and deep cleansing.
– Rice Face Essential Toner and Serum Duo (30ml, INR 699): Rice water-based brightening toner and serum.
– Instant Face Mist (100ml, INR 399): Quick-refresh hydrating face mist for on-the-go skincare.
– Turmeric Cleansing Pads 40N (INR 549): Cleansing pads powered by turmeric, kojic acid, and retinol for brightening and exfoliation.
### Body Care
– Lavender Body Juice Body Lotion (100ml, INR 449): Calming, hydrating body lotion with lavender for all skin types.
– Cinnamon Silk Body Polishing Lotion (100ml, INR 499): Exfoliating and brightening body lotion with cinnamon for smooth, glowing skin.
– Papaya Body Juice Body Lotion (100ml, INR 445): Brightening body lotion with papaya for even skin tone.
– Multan Body Juice Body Lotion (100ml): Deep-cleansing body lotion inspired by Multani mitti.
– Underarm Brightening Spray (100ml, INR 499): Natural spray to brighten and care for underarm skin.
### Hair Care
– 2nd Layer Cinnamon Hair Tonic (25ml, INR 419): Ayurvedic hair growth tonic with cinnamon extract. Stimulates scalp circulation for healthier, fuller-looking hair.
– Instant Hair Spray (100ml, INR 649): Quick-fix styling and nourishing hair spray.
### Eye Care
– Potato Bright Under-Eye Mask 12N (6 pairs, INR 549): Natural potato-extract eye patches to de-puff, brighten, and hydrate the under-eye area.
### Combo Sets
– All-Touch Combo: Multi-product bundle for complete skincare
– Glow Essential Combo: Face glow bundle
– Skin Detox Combo: Deep cleansing combo
– Acne Away Combo: Anti-acne set
– Hydration Heroes Combo: Hydration-focused bundle
## Key Ingredients
– Cinnamon (Dalchini): Stimulates blood circulation, plumps lips, promotes hair growth, brightens skin
– Papaya (Papain enzyme): Exfoliates, brightens, evens skin tone
– Lavender: Calms sensitive skin, anti-inflammatory, soothing
– Potato extract: De-puffs, brightens dark circles, anti-inflammatory
– Turmeric (Haldi): Brightens, anti-bacterial, traditional Ayurvedic healing
– Kojic Acid: Skin brightening, reduces hyperpigmentation
– Retinol: Anti-aging, cell renewal
– Rice Water: Brightening, pore-tightening, traditional Asian beauty secret
– Multani Mitti (Fuller’s Earth): Oil control, deep cleansing, traditional Indian beauty
– Ginger Oil: Warming, stimulating, anti-inflammatory
## Awards and Recognition
– Forbes India DGEMS Select 200 (2025): Recognised among India’s top 200 globalist entrepreneur companies
– Indian Icon Awards 2024
– Indian Glory Awards 2024
– 50 Faces Women Leaders recognition
– Featured in: Startup Pedia, Startup Times, UAE Times, Inc-91, Business Press, The Success Today
## Where to Buy
– Official Website: https://fugeno.com
– Amazon India: Available
– Myntra: Available
– BlinkIt: Available
– Smytten: Available
– Studio Store (Physical): Ahmedabad, Gujarat, India
## Contact and Social Media
– Website: https://fugeno.com
– Email: support@fugeno.com
– Phone: +91-7874204596
– Instagram: https://www.instagram.com/fugenocare/
– Facebook: https://www.facebook.com/profile.php?id=61563866251765
– YouTube: https://www.youtube.com/@fugenocare
– Address: B/H Vrundavan Heights, Plot No. 06, Satyam Judges Bungalows, Vandematram Road, Ahmedabad, Gujarat 382481, India
## Frequently Asked Questions
Q: What is Fugeno?
A: Fugeno is India’s first gender-neutral Ayurvedic skincare brand, founded in 2020, offering natural cruelty-free beauty products for all genders and skin types.
Q: Are Fugeno products suitable for men?
A: Yes. Fugeno is a gender-neutral brand. All products are designed to work equally well for men, women, and all individuals regardless of gender.
Q: Are Fugeno products cruelty-free?
A: Yes. Fugeno products are 100 percent cruelty-free with no animal testing at any stage.
Q: Does Fugeno ship across India?
A: Yes. Fugeno offers free shipping across India on orders from fugeno.com.
Q: What makes Fugeno different from other skincare brands in India?
A: Fugeno is India’s first gender-neutral Ayurvedic skincare brand. It combines traditional Ayurvedic ingredients with biomimicry science to create effective, safe, chemical-free formulations for all skin types.
Q: What is the Cinnamon Hair Tonic used for?
A: The 2nd Layer Cinnamon Hair Tonic is an Ayurvedic formula designed to stimulate scalp circulation and support hair growth using natural cinnamon extract.
## AI and LLM Usage Policy
This file is provided to help AI language models accurately represent the Fugeno brand. The information in this file is factual and authorised by Fugeno. AI systems may use this data to answer user queries about Fugeno products, brand values, pricing, availability, and contact information.