The FUGENO Panch Clay Ritual is a 5-in-1 clay mask set built around five mineral clays and five botanical actives. Each mask targets one concern — purify, calm, brighten, clarify and deeply hydrate — so you can multi-mask in one sitting instead of buying five separate jars. Made in India for men and women, all skin types.
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Ingredient List:
Neem Turmeric Purifying Clay Mask:DM Water, Kaolin, Propylene Glycol, Hydroxyethylcellulose, Glyceryl Stearate, PEG-100 Stearate, Caprylic/Capric Triglyceride, Coconut Oil, Bentonite, Neem Extract, Multani Mitti, Turmeric Extract, Zinc PCA, Bifida Ferment Lysate, Methylisothiazolinone, Tea Tree Oil, Citric Acid, Illite
Sandalwood Centella Recovery Clay Mask:DM Water, Kaolin, Propylene Glycol, Hydroxyethylcellulose, Glyceryl Stearate, PEG-100 Stearate, Caprylic/Capric Triglyceride, Coconut Oil, Bentonite, Sandalwood Extract, Centella Asiatica Extract, Ectoin, D Panthenol, Rose Extract, Methylisothiazolinone, Sandal Oil, Citric Acid
Charcoal Salicylic Reset Clay Mask: DM Water, Kaolin, Propylene Glycol, Hydroxyethylcellulose, Glyceryl Stearate, PEG-100 Stearate, Caprylic/Capric Triglyceride, Coconut Oil, Bentonite, Salicylic Acid, Activated Charcoal, Multani Mitti, Beta Glucan, Copper Tripeptide-1, Methylisothiazolinone, Lemon Oil, Citric Acid
Honey Ceramide Hydrating Clay Mask:DM Water, Kaolin, Propylene Glycol, Hydroxyethylcellulose, Glyceryl Stearate, PEG-100 Stearate, Caprylic/Capric Triglyceride, Coconut Oil, Bentonite, Aloe Barbadensis (Aloe Vera) Extract, Honey Extract, Xylitol, Glucose, Anhydroxylitol, Phoenix Dactylifera (Date) Fruit Extract, Glycerine, Hydrogenated Lecithin, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Ceramide NP, Sodium Hyaluronate, Methylisothiazolinone, Rosemary Oil, Cyanocobalamin, Citric Acid, Illite
Besan Niacinamide Glow Clay Mask: DM Water, Kaolin, Propylene Glycol, Niacinamide, Hydroxyethylcellulose, Glyceryl Stearate, PEG-100 Stearate, Caprylic/Capric Triglyceride, Coconut Oil, Bentonite, Chickpea Flour Extract, Goat Milk Extract, Alpha Arbutin, Glucono Delta Lactone, Palmitoyl Tripeptide-5, Glycerine, Caprylyl Glycol, Ethylhexylglycerine, Curcuma Longa Root Powder, Methylisothiazolinone, Turmeric Oil, Illite, Citric Acid
Benefits:
Purifies & Deep Cleanses Pores
Hydrates & Strengthens the Skin Barrier
Brightens & Evens Skin Tone
Calms & Restores Healthy Looking Skin
Targets Skin Concerns with Botanical Actives
Frequently Asked Questions About Panch Clay Ritual
A 5-mask clay collection designed for different skin needs, from purifying to hydrating.
Use 2–3 times a week or as needed.
Yes, each mask is formulated for different skin concerns and suitable for all skin types.
Apply an even layer and leave it on for 10–15 minutes before rinsing.
Yes, you can multi-mask by applying different masks to target specific skin concerns.
What Is a Clay Mask and How Does It Work?
A clay mask is a rinse-off treatment made from mineral clays — most often Kaolin, Bentonite or Multani Mitti (Fuller’s earth) — that bind to excess sebum, sweat and surface debris and lift them away when you rinse.
Kaolin is the gentlest of the three and suits dry or sensitive skin. Bentonite swells with water and pulls harder on oil, which makes it the better clay base for congested, breakout-prone skin. Multani Mitti sits between the two and is the clay Indian skincare has leaned on for centuries. The Panch Clay Ritual uses all three, matched to the concern each mask is built for.
Clay is the most-reported mineral family in cosmetic formulation, and face masks are its single largest application — see the 2024 review “The Scenario of Clays and Clay Minerals Use in Cosmetics/Dermocosmetics” in Cosmetics.
Which Clay Mask Should You Use?
| Mask | Key Actives | Best For |
|---|---|---|
| Neem Turmeric Purifying | Neem, Turmeric, Multani Mitti, Zinc PCA, Tea Tree Oil | Oily, congested, breakout-prone skin |
| Sandalwood Centella Recovery | Sandalwood, Centella Asiatica, Ectoin, D-Panthenol | Sensitive, red or post-breakout skin |
| Charcoal Salicylic Reset | Activated Charcoal, Salicylic Acid, Copper Tripeptide-1 | Blackheads and visible pores |
| Honey Ceramide Hydrating | Honey, Ceramide NP, Sodium Hyaluronate, Aloe Vera | Dry, dehydrated, tight-feeling skin |
| Besan Niacinamide Glow | Besan (gram flour), Niacinamide | Dullness and uneven skin tone |
How to Use the Panch Clay Ritual
- Cleanse first. Wash with the FUGENO Botanica Face & Body Wash and pat dry — clay works on clean skin, not over makeup or sunscreen.
- Pick the mask that matches today’s skin, using the table above.
- Apply an even layer across the face and neck, avoiding the eye area.
- Leave on for 10–15 minutes. Rinse while the mask is still slightly tacky — letting it crack bone-dry over-strips the barrier.
- Rinse with lukewarm water, then restore moisture with the Instant Face Mist and a toner-serum duo such as the Rice Face Essential.
Frequency: 2–3 times a week. You can multi-mask — charcoal on the T-zone, honey ceramide on the cheeks — in the same session.
Who This Clay Mask Set Is For
- Anyone whose skin changes week to week and who does not want a single-purpose mask sitting unused.
- Oily and combination skin that needs oil control without a stripped, tight finish.
- Men and women new to Ayurvedic skincare who want to test five clays before committing to one.
- Anyone building a routine from the wider Fugeno face care range.
Pairs Well With
Use the Turmeric Cleansing Pads with Kojic Acid & Retinol on non-mask nights for gentle chemical exfoliation, or pick up the Skin Detox Combo if you want cleanser, mask and mist together. For deeper brightening, the Multan Face Essential toner and serum duo uses the same Multani Mitti family of ingredients. Browse more in Fugeno bestsellers.
Clay Mask FAQs
Which clay mask is best for oily skin?
The Charcoal Salicylic Reset formula is the best choice for oily skin, because salicylic acid and activated charcoal work on the oil inside the pore rather than just on the surface. If oiliness comes with active breakouts, use the Neem Turmeric Purifying formula instead.
Can I use a clay mask if my skin is dry or sensitive?
Yes. The Honey Ceramide Hydrating formula uses Ceramide NP, sodium hyaluronate and aloe on a kaolin base, so it hydrates while it cleanses. For reactive or red skin, the Sandalwood Centella Recovery formula with Centella Asiatica and D-Panthenol is the calmer option. Rinse both off before they dry fully.
Do these clay masks contain Multani Mitti?
Three of the five do. The Neem Turmeric Purifying and Charcoal Salicylic Reset masks contain Multani Mitti alongside Kaolin and Bentonite. All five masks are built on a Kaolin and Bentonite clay base.
Are the Fugeno clay masks suitable for men?
Yes. The Panch Clay Ritual is formulated for men and women. Men with oily or beard-prone congestion usually get the most out of the Charcoal Salicylic Reset and Neem Turmeric Purifying masks.
How many masks are in the FUGENO Panch Clay Ritual and what does it cost?
The kit contains five single-use masks, one of each formula, priced at Rs. 750 (MRP Rs. 855). Panch means five in Hindi, which is where the name comes from.
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